“It is an honor and privilege for our team to support as many families as possible that are affected by ALS,” said general manager Bruce Howard. In August, Valley View Casino & Hotel launched its first ALS Challenge Me Slot Tournament that awarded guests $10,000 in cash and prizes and 100 percent of the proceeds went to the ALS Association Greater San Diego Chapter Care Services Initiative. Players have gotten into the spirit as well, joining casinos in fund-raising slot tournaments that benefit various charities. That’s just what you’re supposed to do,” she said. Now that the roles are reversed, it’s almost a no-brainer. “Fifty years ago, they were needy, they were on the other end of the giving stick.
Fields, who is the subject of this Casino Guide’s Employee Spotlight, said Sycuan’s philanthropic effort is driven by a sense of pay-it-forward gratitude.